Casa Trassaco

This case study explores how I helped Casa Trassaco refined its marketing strategy to build stronger brand presence, attract higher-intent guests, and drive consistent demand in a competitive hospitality landscape.

Industry:

Interior Decor

Solutions:

Marketing Funnel, PPC

Date:

Dec, 2025

~ 400

Growth in Website Revenue

~ 80%

Better ROAS with Ads

~ 200%

More Organic Visitors

Goals.

Hear in Hagley’s main objective is to provide incredible, safe hearing care for every client who walks through the clinic doors. They also wanted to become easily discoverable by local individuals actively researching and considering specialist hearing treatments.

LOCALiQ’s task was to provide Hear in Hagley with marketing and advertising solutions that could enable and support their lead generation strategy.

Low website conversion rates due to an outdated WordPress structure.

Underperforming Google Ads and Meta Ads campaigns with low Return on Ad Spend (ROAS).

imited organic traffic growth due to weak SEO strategies.

Challenges.

Before working with LOCALiQ, Hear in Hagley’s Managing Director and primary audiologist managed the companies’ marketing campaigns, which decreased the time she could spend with customers.

Therefore, it was important for LOCALiQ to primarily manage the campaigns so that the Managing Director could spend more time with customers and do behind-the-scenes admin-related tasks.

Results.

LOCALiQ’s campaigns for Hear in Hagley delivered over 257,086 targeted search and social impressions, generating over 6,649 clicks within four months.
The SEM campaign strategic keyword plan generated 121,179 impressions and an above-average click-through-rate (CTR) of 3.68% compared to the industry benchmark of 1.79%.
Overall, the campaign management and marketing success enabled the Managing Director to spend more time with her clients and take one day a week to do admin-related tasks.

Multi-channel digital strategies amplify business growth

A well-integrated approach across Google Ads, SEO, Meta Ads, and Email Marketing drives sustainable revenue increases.

Shopify migration enhances user experience and conversions

A well-optimized, mobile-friendly site leads to higher engagement, better conversion rate and better sales performance.

Shopify migration enhances user experience and conversions

Behavioral email automation and targeted retargeting campaigns significantly boost revenue from repeat customers.

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